Privacy Policy
Last Updated: December 17th, 2025
Specialty Construction (“we,” “us,” or “our”) operates the website specialtyconstruction.com (the “Site”).
This Privacy Policy applies to visitors, prospects, and clients who use our Site, submit forms, or engage with services arising from the Site. It does not apply to third-party websites or services linked to or from our Site. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.
By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.
Key Points Summary
What we collect: Name, email, phone, business details (from forms); IP address, browser/device info, pages visited (automatically). No sensitive data or third-party sourcing.
How we use it: To respond to inquiries, improve the site, analyze trends, filter spam via AI (no training on data), and comply with laws.
Sharing: Only with trusted providers (e.g., hosting, analytics like Google Analytics) under strict contracts. No selling or sharing for ads.
Your controls: Opt out of analytics/cookies, exercise rights (access, delete, opt-out of sharing), manage via browser/GPC signals or our contact page.
Retention & security: As needed for purposes (e.g., 26 months for analytics); encrypted, monitored protection.
Information We Collect
Personal Information You Provide
We may collect personal information that you voluntarily provide, including:
- Name
- Email address
- Phone number
- Business information
- Billing or payment details (where applicable; processed by our payment provider and not stored on our servers)
- Information submitted through contact or inquiry forms
We do not collect personal information from third-party sources such as ad platforms or social media.
Automatically Collected Information
When you visit our Site, we may automatically collect certain information, such as:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and referral URLs
- Approximate geographic location (city or region level)
This information is used for analytics, security, and site performance purposes.
Categories of Personal Information (California & U.S. State Law Disclosure)
For purposes of applicable U.S. state privacy laws (including the California Consumer Privacy Act as amended by the CPRA), the categories of personal information we may collect include:
- Identifiers: such as name, email address, phone number, IP address
- Internet or Network Activity Information: such as browsing behavior, pages visited, and referral sources
- Commercial Information: such as records of services requested or transactions completed
- Geolocation Data: limited to approximate location at the city or region level
- Professional or Business Information: such as company name or role when provided
We do not intentionally collect or infer sensitive characteristics about individuals.
Use of Analytics Tools
We use third-party analytics and tracking tools to understand how visitors interact with our website, measure performance, and improve our services.
These tools may collect information such as:
- IP address (anonymized where supported)
- Device type, operating system, and browser
- Pages visited, time spent on pages, and referral sources
- General geographic location (city/region level)
Analytics providers we may use include:
- Google Analytics (GA4)
- Google Tag Manager
- HotJar
- Other analytics or performance monitoring tools used for website optimization
The data collected is aggregated and used for analytical purposes only. It is not used to personally identify individual users.
Opt-Out Options
You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on or by adjusting your browser settings to block cookies.
Where required by law, we will treat certain browser or device-based signals (such as Global Privacy Control) as a request to opt out of the sale or sharing of personal information or targeted advertising.
Cookies & Similar Technologies
Cookies We Use
We use cookies and similar technologies (such as pixels and local storage) to operate our website and analyze usage. Cookies may fall into the following categories:
- Essential Cookies: Required for the website to function properly and cannot be disabled.
- Analytics Cookies: Used to understand how visitors interact with the site so we can improve usability and performance.
- Marketing & Advertising Cookies: Used only where applicable to measure the effectiveness of our own marketing efforts. We do not use cookies for third-party behavioral advertising unless explicitly disclosed and consented to where required by law.
Users in certain regions (e.g., EEA/UK) will be asked for consent to non-essential cookies via a banner and can adjust preferences there. You can control or disable cookies through your browser settings. Disabling certain cookies may affect site functionality. See our Cookie Policy for more details.
How We Use Your Information
We use the information we collect to:
- Operate and maintain our website
- Respond to inquiries and provide services
- Improve website functionality and user experience
- Monitor and analyze usage and trends
- Communicate with you about services or updates
- Detect, prevent, and address security or technical issues
- Comply with legal obligations
We collect and retain only the personal information reasonably necessary and proportionate to these purposes.
Data Security
We implement reasonable technical and organizational measures to protect personal information, including encryption in transit, access controls, and regular monitoring for security vulnerabilities. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Third-Party Service Providers
We may share personal information with trusted third-party service providers who assist us in operating our business, including:
- Website hosting providers
- Analytics and performance monitoring services
- Email communication and marketing platforms
- Payment processing and invoicing systems
These providers are contractually required to protect personal data and only process it according to our instructions.
Legal Bases for Processing (GDPR)
Our primary establishment is in the United States, but this policy addresses requirements under GDPR and major U.S. state privacy laws where applicable. If you are located in the European Economic Area (EEA), we process personal data under the following legal bases:
- Consent – for cookies, analytics, and marketing communications
- Contractual necessity – to provide services you request
- Legitimate interests – such as improving our services, website security, fraud prevention, and user experience
- Legal obligation – to comply with applicable laws and regulations
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. We regularly review data to delete or anonymize it when no longer needed.
Typical retention periods include:
- Analytics data: up to 26 months
- Marketing data: until consent is withdrawn
- Client and transactional records: as required by accounting and legal obligations
International Data Transfers
Your information may be transferred to and processed in countries outside of your state or country of residence, including the United States. Where required by law, we use appropriate safeguards, such as standard contractual clauses approved by the European Commission, and assess partners’ data protection practices.
Advertising & Tracking Choices
You have the right to:
- Opt out of marketing communications at any time
- Disable cookies via browser settings
- Request deletion of personal data where applicable
- Limit or object to certain types of processing
We do not sell or share personal information as those terms are defined under applicable U.S. state privacy laws.
Children’s Privacy
Our services are not intended for children under the age of 13 (or under 16 where required by law). We do not knowingly collect personal information from children. If we become aware that we have collected such information, we will take steps to delete it.
Your Privacy Rights
Depending on your location, you may have the right to:
- Access personal data we hold about you
- Request correction or deletion of your personal data
- Object to certain processing activities
- Withdraw consent where processing is based on consent
Additional Rights for U.S. State Residents (Including California)
Residents of California and other applicable states have rights under laws such as the CCPA/CPRA, including:
- The right to know and access categories and specific pieces of personal information
- The right to correction and deletion, subject to exceptions
- The right to opt out of the sale or sharing of personal information and targeted advertising
- The right to non-discrimination for exercising privacy rights
You may designate an authorized agent to submit requests on your behalf, subject to verification requirements under applicable law.
How to Exercise Your Rights
Submit requests via here.
We may verify your identity using reasonable and proportionate measures (such as confirming your email address or limited account-related information). We will not request sensitive personal information for verification purposes.
We aim to respond within 30–45 days, subject to extensions permitted by law.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. The “Last Updated” date will reflect changes, and material updates will be posted on the Site.
Contact Information
If you have questions about this Privacy Policy or our data practices, contact us here.